In a general sense, we are creatures of habit and can become stuck in the same ways of thinking. When we lack real expertise in how to solve problems creatively, we tend to approach problems with routine behaviours and thinking patterns. Furthermore, this inclination towards habitual responses restricts us from innovating and inhibits the exploration of alternative problem-solving methods.
When you lack strong problem-solving skills, it’s easy to fall into a tendency to rely on automation and not question the assumptions, goals, or implications, which, in a way, makes you shy away from new challenges or problems.
So, How can you break out of the routine conventional approach to solving problems and think creatively?
Developing out-of-the-box thinking becomes crucial for breaking free from the confines of your routine thinking. It involves exploring innovative ideas, novel perspectives, and unconventional solutions. And opens up new possibilities, where problem solvers freely discard conventional problem-solving methods to find the true nature of the problems they face.
When we think conventionally, we follow a standard path, going along with standard techniques, and tend to look for the contents inside the box. Whereas thinking out-of-the-box is not following a line or following the same path of reasoning. Instead, it is about becoming aware that there are different ways of thinking from the way you are currently thinking. It is about expanding your ideas outside of this box, thinking in different ways or thinking outside the boundaries of your conventional mind.
How to enhance out-of-the-box thinking

Thinking outside of the box is a common phrase that we all use when dealing with a problem. Though it sounds easy, it is something you need to practice and do consciously or deliberately. And often times it is much easier to think in the most predictable ways as unfamiliar ways stress us and make us feel uncomfortable.
To get outside of the box and break habitual patterns, it’s important to focus on changing your perspective of a problem, challenging your assumptions, and seeking alternative ways of thinking about problems. E. de Bono’s lateral thinking and design thinking are ideal for out-of-the-box thinking. In addition to these, there are various other techniques you can use. Here are few such methods you can use.
Mind mapping: This technique allows you to capture and organise your thoughts and ideas through the use of visual graphics. This approach allows for the representation of information in a hierarchical and interconnected manner, promoting a structured understanding of relevant concepts. By organizing information in a logical manner, one can obtain fresh perspectives on complex problems and identify viable solutions.
Given the limitations of our brain’s capacity to process multiple pieces of information simultaneously, employing mind maps can alleviate the burden of memory while providing a comprehensive overview of the key points. Moreover, this method enables you to note down non-linear points and organise them coherently.

To begin, a mind map typically starts with a central idea or topic, which branches out into main ideas or key concepts related to the central theme. Subsequently, these main ideas are further subdivided into subtopics, allowing for the inclusion of more detailed information.
As these ideas are interconnected and visually linked, mind mapping stimulates lateral thinking and promotes seamless information retrieval through structured cognitive processes.
Visual Thinking: In addition to its intrinsic benefits, mind mapping is closely related to visual thinking. This approach leverages images, colors, symbols, and spatial arrangements to enhance comprehension and retention of information. By capitalising on the brain’s natural inclination towards visual processing, both approaches can be used to brainstorm solutions at each stage of problem-solving, plan the implementation, draw conclusions, and develop creative strategies.
Role reversal: This is an effective technique that encourages out-of-the-box thinking and fosters innovative solutions. This involves brainstorming sessions where participants assume different roles, imagining themselves as the end-users, competitors, or even inanimate objects related to the problem at hand. By adopting these different perspectives, participants can generate unique ideas and potential solutions that may not have been considered otherwise.
One of the main advantages of role reversal is that it helps break down mental barriers and encourages empathy and understanding. When you put yourself in the shoes of another person or entity involved in the problem, you gain a deeper understanding of their motivations, limitations, and thought processes. This empathetic approach can facilitate better communication and collaboration within a team, leading to more effective problem-solving outcomes.
The SCAMPER Technique: This is a creative thinking tool that helps generate new ideas and approaches by asking specific questions. Each letter in SCAMPER stands for a different question that prompts you to think differently about a problem or situation. Whether you’re working on a writing project, product development, or problem-solving, this technique can be used to generate new and exciting ideas. Here’s a breakdown of the questions associated with each letter of SCAMPER:
- Substitute: *Can you substitute or replace any part of the idea or problem? Imagine using alternative materials, tools, or processes.
- Combine: *Can you combine different ideas, concepts, or elements together? Think about ways to merge or integrate existing elements to create something new.
- Adapt: *Can you adapt or modify the idea to suit a different context or purpose? Explore how you can alter or adjust certain aspects to make it more suitable or applicable.
- Modify, Magnify, or Minimise: *Can you make modifications to the idea by changing its size, shape, colour, or any other characteristic? Consider how you can make it bigger, smaller, stronger, or more efficient.
- Put to other uses: *Can you find alternative uses or applications for the idea or problem? Think about how it can be repurposed or utilized in a different context.
- Eliminate or extract: *Can you eliminate or remove any unnecessary components, steps, or elements from the idea or problem? Consider what can be simplified or removed to streamline the process.
- Reverse or re-arrange: *Can you reverse the order, sequence, or perspective of the idea? Turn it around, flip it, or rearrange the elements to see things from a different angle.

Analogically Reasoning: Making comparisons between two or more things in order to better understand them often involves analogical reasoning. Analogies can be incredibly useful to gain a fresh perspective by drawing parallels between seemingly unrelated concepts or situations. Just like how a detective uses clues to solve a mystery, analogies help us uncover hidden connections and approach problems from different angles.
Think of it this way: solving a problem is like navigating a maze. You may encounter dead ends and confusing turns along the way, but analogies act as guiding lights, illuminating potential paths and alternate solutions. They enable us to tap into our creative thinking, allowing us to find innovative solutions that may have otherwise been overlooked.
Imagine you’re faced with a challenging business decision. By using an analogy, you can draw upon your knowledge from a completely different context, such as sports or nature, to gain new perspectives on the situation.
Analogies serve as cognitive bridges, linking our existing knowledge and experiences to unfamiliar territory. This mental leap helps us make sense of complex problems by simplifying them into relatable scenarios. By identifying patterns and similarities, we can apply lessons learned from one domain to another, unlocking fresh insights and breakthroughs.
Reverse Thinking: This is an out-of-the-box thinking approach where you reverse-engineer a solution. It involves flipping the problem-solving process, often by asking “What do I need to achieve my goal?” instead of “What is the problem?”

Let’s consider an example. Imagine a company struggling to attract customers to their new product. Conventional thinking would suggest ramping up marketing efforts and investing more resources into advertising.
However, reverse thinking would encourage the company to consider the opposite approach. Instead of focusing on reaching out to customers, they might consider creating a sense of exclusivity around their product by limiting availability and creating a high-demand atmosphere, to spark curiosity and generate buzz among consumers.
Why is it important?
Most of us tend to approach problem-solving in a conventional and rational manner. Metaphorically speaking, the box or frame we use often represents our habitual mind, our perceptions, beliefs, assumptions, irrational thoughts, expectations and emotions.
These preconceptions box us into thinking in a certain way creating a sense of comfort and security, making it uncomfortable to venture beyond the boundaries and explore alternative perspectives. Consequently, our ideas are filtered according to our predispositions and conditioning, hindering the generation of holistic problem-solving approaches.To address complex problems effectively, it is crucial to to recognise the boundaries of our existing frame, acknowledging the walls that confine our thinking.
This self-awareness empowers us to break free from the confines of traditional methods and explore ideas in unconventional ways. Looking beyond the existing frame allows for a broader understanding of the problem, unveiling fresh insights, originality, and unleash full potential and overcome limitations imposed by the metaphorical box.
Questions for Self-Reflection
What are some of your out-of-the-box thinking approaches to solving problems?
How would you solve a problem if you had unlimited resources and no constraints?
Which creative problem solving tools do you use to check your own biases and prejudices?
How would you encourage your team to maximise creativity in problem-solving?
Which unconventional methods would you use to solve some of your everyday problems?
In conclusion, Thinking out-of-the-box is a valuable skill that we can practice in today’s ever-evolving world as it fosters adaptability, and a fresh perspective, to break old habitual thinking patterns. Remember, the key to successful Out-of-the-box thinking lies in daring to challenge the status quo, pushing the boundaries of creativity, and being open to unconventional solutions. So, the next time you encounter a challenging problem, try embracing out-of-the-box thinking and see where it takes you. Happy problem-solving!
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