Have you ever wondered why some people achieve great success while others struggle to make progress? The key lies in their inner drive and ability to effectively manage themselves. Success is often the result of discovering what truly motivates you and understanding the factors that fuel your desire to achieve. By exploring these aspects, you can unlock your full potential and pave the way for personal and professional success.
Motivation plays a crucial role in driving our actions and behaviors. It compels us to work with commitment and focus, even in the face of difficult circumstances. There are many different factors that influence our motivations. It can stem from various sources, such as setting and achieving goals, a desire to make a difference, or external pressures and rewards. Understanding your own motivations and what drives you can be the key to unlocking your potential for achievement.
Theory of Motivation
There are many theories that explain how motivation influences our behaviour, whether for personal or professional purposes. According to one such theory proposed by David McClelland, most people are driven by three inherent needs that are developed through their life experiences. As humans, we tend to lean towards one of these needs. They include, need for power, need for affiliation, and need for achievement.
We each possess and exhibit a combination of these characteristics. However, some of us exhibit a strong bias to a particular motivational need and this in turn consequently affects our personal/work management style.
Affiliation Motivation (n-Aff)
People with a need for affiliation are motivated by being liked and accepted by others. Such people prefer to belong to the group and will go along with whatever the rest of the group wants to do. They like to want to keep a friendly relationship, and prefer collaboration over competition.
People driven by this motivational need dislike high risk or uncertainty, and are uncomfortable with conflict. This makes them good team players, but they may not function well in a managerial role. Because it undermines their need to be liked, and affects their decision-making capabilities.
Authority motivation (n-POW)
People with a need for power desire situations in which they can exercise power and influence over others. There is a strong need to lead and to make an impact. They show strong will to win agreements, compete, and exhibit work ethics and commitment.
Since they enjoy status and recognition, they are attracted to various leadership roles, but may lack people skills. For instance a manager in a workplace, might not care about being liked or disliked. Rather, only need others to listen to his or her rules and regulations.
Achievement motivation (n-Ach)
People with a need for achievement have a tendency to strive for success, persist in the face of failure and experience pride of accomplishments. They possess an intense desire to accomplish significant goals and are often highly persistent in their pursuit of success. This drive pushes them to constantly strive for excellence and overcome obstacles along the way.
Characteristics of Achievement motivation

A probability that most of our efforts often lead to a particular outcome is usually what motivates most of us. According to McClelland, people who are high on Achievement motivation show six distinct characteristics.
They prefer moderately difficult tasks. They want to be challenged, so they avoid tasks that are too easy since they offer little challenge and satisfaction. And they also don’t want to waste time on tasks they can’t successfully accomplish, so they avoid extremely difficult tasks.
They have competitiveness. People with a need to achieve like to compete with others in tasks and pursue opportunities that allow them to compete.
They exhibit preference for clear goals and feedback on their progress. Driven by this motivational need, they like to work on tasks in which they have to work towards clear outcome and can get feedback from qualified people on their performance.
They have the ability to self-regulate and take personal responsibility. And are good at delaying immediate gratification and instead focus on long-term goals. They also like having control over the tasks they work on, so they can feel a sense of personal satisfaction when they do a good job.
Mental toughness and persistence. They persist in the face of obstacles and have an ability to stay focused on a task and persist even when things aren’t going well.
Satisfaction and fulfilment. The aim or task gives greater personal satisfaction than receiving praise or recognition. They treat rewards as measure of their success and feel more accomplished.
Pros and cons of Achievement Motivation
People with high achievement motivation tend to set challenging goals, constantly seek improvement, and are persistent in their efforts to reach their full potential. For instance, if working toward your goal is something that motivates you or if you find yourself excited in situations where you can succeed or fail, then you might be achievement motivated. This concept plays a significant role in other areas of life like educational, work, and personal settings, influencing how one approaches their tasks and strive for success.
It is also important to note that Achievement motivation can have disadvantages, such as causing excessive stress and anxiety due to the constant pursuit of success. It might also lead to burnout if not managed properly, and potentially hinder the development of other important life skills and relationships. Additionally, overly strong achievement motivation can sometimes lead to fear of failure, unethical behaviour or a lack of consideration for others in the pursuit of personal goals.
How to use achievement motivation in self management
Achievement motivation in self-management refers to the drive or desire to set and attain goals in order to experience a sense of achievement. It refers to the psychological drive or desire to excel in tasks, and succeed in various endeavors. And it is most important for an organisational or personal success. Here are some ways you can use it in managing yourself.
Find your motives
Our personality traits change over the lifespan. We form both implicit and explicit motives at different stages. Explicit motives are external factors such as societal pressures and the beliefs we tend to internalise as we grow up. But our implicit motives, like the need for affiliation, authority, or achievement often remain as stable personality characteristics. These implicit motives form the foundation of who we are and what drives us forward.
Our implicit motives are thought unconscious, they can be figured through reflecting on some of your personal, work, business or relationship goals. Ask yourself, Which goals energise you? Which took effort, but became second-nature after a while? Which goals make you feel drained, uninspired, or pressured? What do these goals have in common?

Set goals with congruence
The more your goal congruency, the more will be your achievement motivation. Research shows that incongruent goals will drain your energy, while congruent one’s energises you. For instance, you might realise that all of your people-based goals were the ones that energised you, while all of your recognition-based goals were the ones that drained you. Or it might be the case that every time you worked to strengthen a relationship, you found it not only energised but motivating. Then it is safe to assume that your main implicit motive is affiliation.
Aligning your personal/ career goals with your implicit motives results in better self management. For instance, if your implicit motive is affiliation, you find satisfaction by setting a career goal that gives you an opportunity to work with a team and help others. Orienting your goals in the same direction as your inner compass, you can continue to pursue your goals with required skill sets.
Build your self-efficacy.
Your belief in your ability to succeed in a particular task or goal can strongly influence your achievement motivation. When we exhibit high self-efficacy, we generally hold optimistic beliefs about our ability to cope with stress, resist temptations, and persist in the face of challenges. In contrast with low self-efficacy, we feel more pessimistic about our ability, give up on goals more quickly, and are more likely to avoid challenges.
One way to increase your self-efficacy is to venture out of your comfort zone, and involve yourself in trial and error, learning, and the opportunity to engage in new, meaningful pursuits. Effective goal-setting is an another way to build and sustain self-efficacy.
If a task seems too easy or too difficult, it can affect your self-efficacy. The right level of challenge can drive motivation. So, set reasonable goals that you can tackle one at a time. These will provide you with a clear sense of direction and purpose. Likewise, it can be helpful to break down larger goals into smaller, more manageable tasks. This prevents overwhelm and allows you to focus on one step at a time.
Enhance your Resilience Quotient
The ability to adapt yourself in the face of uncertain and difficult situations is the key to maintaining your motivation. Being resilient however doesn’t mean going through life without stress and pain, but it is the ability to harness your internal capacity to push forward when faced with setbacks or challenges. By increasing your emotional quotient, you can keep from negative emotions such as fear, anxiety or anger that arise in certain situations.
Whenever you feel overwhelmed and anxious by how much work and time it will take to accomplish the big picture, take a moment to reflect on and appreciate the progress you have already made. Celebrate small wins and visualise how good it feels to finally succeed. This can enhance your motivation to persevere in most difficult and challenging situations.
Be more receptive to Feedback
It can be difficult to feel motivated to achieve something if you have no idea about whether you are doing well or not. On the contrary, seeking feedback gives you a clear picture of what you are doing well and where you need to develop your skills. Positive feedback and recognition for your efforts can boost your motivation to continue working hard. It is however important to learn to take negative feedback constructively.
If and when you receive negative feedback , be open to look at the context from an objective perspective. Learn to view it as a feedback about something you did and not about who you are. When you don’t take it personally, you can respond constructively, and it can help you refine your approach and make necessary improvements. Ask open-ended questions to those who criticise to understand their perspective better.
Improve your cognitive flexibility
Maintaining achievement motivation often involves staying flexible in your approach. If you are fixed in your thinking, you might not sustain or endure situations that are outside of your skill or comfort levels. Flexible thinking on the other helps you to adapt growth mindset. believing that abilities can be developed through effort, can enhance your motivation further to turn such situations into growing and learning opportunities.
Allow yourself to consider things from different point of view and analyse possibilities when what you are doing is not leading to success. This will help you to make the appropriate changes to better manage yourself when things don’t pan out as you intended.
Questions for self-reflection
What motivational need are you oriented towards—n-Aff, n-Pow, or n-Ach?.
Are your motivations intrinsic or extrinsic?
Do you go after your goals with enthusiasm or boredom?
Are you doing what comes naturally to you?
What determines your need to achieve? Are there any areas of your life where things don’t align with your need to achieve?
To conclude,
Motivation is a state of mind which pushes all of us to perform to our highest potential. Recognising what motivates us individually is key to effective self-management and achieving success.
Incorporating achievement motivation into self-management fosters a path of continuous growth and success. By harnessing our inner drive and understanding the factors that influence us, we can pave the way for our own personal and professional growth. So, take the time to explore what truly motivates you and embark on a journey to fulfil your goals , ultimately leading to a more fulfilling and productive life.
Related Reads:
How Self-awareness improves your time-management
How to engage yourself in continuous learning
How to manage your expectations
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